Project Overview:
The 2020 Vote PSA commercial features top brass from the San Francisco Giants front office encouraging voters to participate in the elections. This project included two versions: a 1-minute and a 30-second spot. Additionally, we created a Spanish-language version, featuring award-winning Spanish language broadcaster Erwin Higueros, which has been showcased in my portfolio.

My Role:
I was responsible for all animated graphics and editing based on the provided script. This included creating engaging animations and ensuring that the visuals effectively supported the messaging of the PSA in both the English and Spanish versions.

Challenges & Solutions:
A key challenge was adapting the animations and edits to fit both the 1-minute and 30-second formats while maintaining the message’s impact. For the Spanish version, I ensured the visuals and animations resonated culturally and effectively communicated the message, addressing the needs of a diverse audience.

Outcome & Impact:
The PSA effectively encouraged voter participation and engaged the community, leveraging the Giants’ front office’s influence. The Spanish-language version, featured in my portfolio, further extended the PSA’s reach and impact within the Spanish-speaking community.