Animation, Motion Graphics

MLB Draft 2020

  • Client/BrandSan Francisco Giants

  • Project TypeMotion Graphics Animation

  • Tools/Software UsedAdobe After Effects, Adobe Premiere Pro

Project Overview:
For the 2020 MLB Draft, I created a series of motion graphics animations for the San Francisco Giants. The concept featured a baseball card pack tearing open to reveal the drafted player’s card. These animations were produced live during the draft, enabling rapid updates and engagement on social media.

My Role:
I designed and animated the baseball card pack sequence, ensuring that the visual transition was smooth and engaging. Working on a tight deadline, I managed the production of animations for each drafted player, quickly adapting to the draft’s real-time announcements.

Challenges & Solutions:
The primary challenge was to create and deliver animations within 15-30 seconds of each draft announcement. I addressed this by setting up a streamlined production workflow and leveraging pre-designed templates to expedite the process while maintaining high visual quality.

Outcome & Impact:
The motion graphics were well-received, enhancing the Giants’ social media presence during the draft. The quick turnaround of animations helped keep fans engaged and informed, highlighting the Giants’ commitment to dynamic and timely content during the draft event.

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