Project Overview:
The Unfiltered animated feature, sponsored by Hotaling & Co. to promote their Junipero Gin, is a game-like element shown on the scoreboard. The feature involves a passive audience game where viewers guess a San Francisco landmark from a scrambled image that gradually reveals itself. The game includes three hints and a timer, providing an interactive and engaging experience. We’ve been running this feature for three seasons, producing multiple versions to keep the content fresh and exciting.

My Role:
I was responsible for designing and animating the Unfiltered feature, including the creation of the scrambled images, hint system, and timer animations. My role involved ensuring that each version of the feature was visually engaging and aligned with the brand’s promotional goals.

Challenges & Solutions:
A challenge was creating a feature that remained engaging and interactive across multiple seasons. I tackled this by regularly updating the images and hints to reflect new landmarks and maintaining a visually stimulating design that kept viewers interested.

Outcome & Impact:
The Unfiltered feature has successfully captivated the audience, enhancing their game-day experience while promoting Junipero Gin. Its interactive nature and engaging content have made it a popular element of the in-game entertainment.