Project Overview: I developed a series of holiday-themed animations for the Giants’ Facebook and Twitter pages, celebrating major events like New Year’s, Independence Day, Halloween, and Christmas. With full creative freedom, I designed fun and engaging content that reflected the holiday spirit while staying true to the Giants’ branding.

My Role: Conceptualized, designed, and animated each piece using a mix of custom graphics and Giants imagery, creating unique animations that matched the tone of each holiday.

Challenges & Solutions: A major challenge was animating primarily static images, which required creative problem-solving to make the content feel dynamic and engaging. By focusing on smooth transitions, motion graphics, and layering effects, I transformed static visuals into lively animations that held viewers’ attention.

Outcome & Impact: The holiday animations attracted hundreds of thousands of views, likes, and comments, significantly boosting engagement on the Giants’ social media platforms.