Project Overview:
Over the course of my time with the San Francisco Giants, I’ve designed thousands of CG graphics for in-game use. These graphics are displayed on the main scoreboard and other in-park screens, showcasing everything from community spotlights, to home plate ceremonies, to moments of silence. Each design plays a crucial role in enhancing the fan experience and maintaining the dynamic energy of the ballpark.

My Role:
I was responsible for creating and delivering all CG graphics using Adobe Photoshop and Ross Xpression Designer. This included conceptualizing and designing a wide range of assets, from sponsor advertisements and game-day promotions to tributes for players and special events.

Challenges & Solutions:
Given the wide variety of content, the main challenge was ensuring visual consistency while adapting to different themes and formats. I managed this by developing flexible design templates and ensuring each graphic adhered to the ballpark’s branding standards. The volume of requests, especially on game days, required a streamlined workflow and quick turnaround times.

Outcome & Impact:
These graphics have contributed significantly to the Giants’ in-stadium presentation, providing engaging, visually appealing content that enriches the fan experience. They’ve become a staple of the ballpark, with thousands created over the years, helping promote everything from concessions to special moments in Giants history.