:Project Overview:
For Ajna Living, an outdoor furniture retailer, I created a series of Google ad sets to promote their summer flash sales. The campaign included three sets: two static designs and one animated GIF set. Each set was tailored to key seasonal events, including May Day, Mother’s Day, and Memorial Day, with a focus on driving traffic and boosting sales during the promotions.

My Role:
I was responsible for designing and animating the ads. This involved crafting visually appealing static and animated ads that showcased Ajna Living’s outdoor furniture, while incorporating the relevant promotional themes. For the animated GIF set, I created dynamic transitions that highlighted the sale details in a compelling way.

Challenges & Solutions:
One challenge was ensuring that the ads remained visually cohesive across both static and animated formats while still capturing attention. I maintained consistency in branding and design elements but enhanced the animated sets with smooth transitions and eye-catching effects to differentiate them from the static versions.

Outcome & Impact:
The ad sets successfully captured the attention of potential customers, contributing to increased engagement and sales during Ajna Living’s summer flash sales. The combination of static and animated ads ensured a broad appeal, enhancing the overall impact of the digital campaign.