GSV Animated Logo
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Client/BrandGlobal Silicon Valley (GSV)
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Project TypeAnimated Logo Design
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Tools/Software UsedAdobe After Effects, Adobe Premiere Pro, MOGRT Files
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Project Overview:
I designed and animated a series of logos for Global Silicon Valley, creating customized animations based on their specifications. The project included multiple versions tailored to different GSV programs, such as Bootcamp, MBA, and University.
My Role:
I developed the animated logos from concept to final deliverables. This involved crafting unique animations for each program, ensuring consistency with GSV’s branding while adding dynamic visual elements. I also created MOGRT (Motion Graphics Template) files, allowing GSV to easily generate variations and updates in the future.
Challenges & Solutions:
One challenge was to maintain brand coherence while creating distinct animations for each program. I achieved this by establishing a consistent visual style and applying variations to reflect each program’s unique identity. The MOGRT files were created to streamline future edits, providing GSV with flexible tools for ongoing use.
Outcome & Impact:
The animated logos enhanced GSV’s visual brand identity and provided them with a versatile tool for future projects. The MOGRT files facilitated easy customization, supporting GSV’s needs for various applications and ensuring a cohesive, professional look across their communications.